Full-funnel growth past a $300K ceiling.

Case study · Fitness & Supplement Brand

Full-funnel growth past a $300K ceiling.

Kinobody was doing around $300K a month and ready to scale. We built the full growth engine and grew monthly revenue 67% over 12 months, reaching new customers profitably beyond the core audience.

+67%
Monthly revenue growth
20% lower
Annual churn
Profitable
New customers past the core

Project overview

Kinobody is a proven fitness and lifestyle brand with a loyal audience and a product line that consistently converts. When they came to us they were doing around $300K a month and wanted to scale. We took on the full growth engine across creative, paid, social, landing pages, CRO, and retention, and built it to reach new customers profitably beyond their core audience. Over 12 months, monthly revenue grew 67%.

The challenge

At $300K a month, Kinobody had real demand and a base that trusts them. The goal was to grow past the audience their paid program had already won, and to do it without giving up the profitability that made the brand strong. Reaching new buyers at scale is harder than it looks. It takes new creative angles, new audiences to test into, and retention strong enough to hold the customers you win.

Our approach

  • Creative strategy and production. We built creative in-house so testing never stalled waiting on assets. New concepts ran against a control set each week, winners graduated into evergreen spend, and tired ads got cut before they dragged efficiency down.
  • Paid. The loyal base was already covered, so the growth lived in cold prospecting. We opened new interest and lookalike audiences, fed them the proven creative, and let performance decide where budget went. That is what moved profitable spend past the core and into net-new customers.
  • Social and creator partnerships. Organic and creator content put the brand in front of people before an ad ever reached them, so paid met a warmer audience and converted more of it.
  • Landing pages and CRO. We rebuilt the pages behind the top ads and tested offers against live traffic, lifting conversion on visitors we were already paying to reach.
  • Email and retention. Lifecycle flows turned first orders into repeat purchases and made each launch land with a list already primed to buy, so growth stacked month over month.

The results

  • +67% monthly revenue growth over 12 months, starting from a $300K base.
  • Paid now brings in new customers profitably, well beyond the original core audience.
  • 20% lower annual churn, with retention keeping more of the customers we won.
  • Creative, paid, and retention now run as one program, so each one makes the others work harder.