
Case study · Menswear, DTC
Doubling a menswear brand at 3X ROAS.
Kollar Clothing had a strong product line and a loyal base. We built the acquisition system to scale it profitably, doubling monthly revenue at triple the ROAS while lifting average order value 25% over 12 months.
Project overview
Kollar Clothing is a premium menswear brand with a strong product line and a loyal base. They brought us in to build the system behind profitable scale. Across paid media, creative, social, and retention, we doubled monthly revenue at triple the ROAS and lifted average order value 25% over 12 months.
The challenge
In apparel, the math lives in the order. Acquiring a customer only pays off if the basket is big enough and they come back for the next drop. Kollar had the brand and the loyalty. To put real money behind growth without watching returns thin out, the work had to move two numbers at once: new customers in, and more value in every order.
Our approach
- Paid media. We tightened segmentation and let bid strategy carry the load, scaling spend while the ROAS held at 3X. Retargeting and each new drop kept existing customers cycling back.
- Creative and graphic design. The creative had to build the brand and sell the product at once, so we paired editorial-grade brand work with direct-response angles that actually moved units.
- Social and creator partnerships. Creators and organic social put Kollar in front of the right menswear audience and gave the brand reach paid alone could not buy.
- Email and retention. Post-purchase flows brought first-time buyers back for the next drop, turning one-off orders into repeat revenue.
- Order value. Bundling and upsells lifted average order value 25%, so the same traffic and spend produced bigger orders.
The results
- 2X monthly revenue, doubled at scale.
- 3X ROAS, steady as spend climbed.
- +25% average order value, from bundling and upsells.
- Healthier unit economics, order after order.