Case study · DTC Cannabis Brand
How we 3×'d a DTC brand's profitable ROAS
A skincare brand was scaling spend but losing margin. We rebuilt the funnel end to end (creative, media, and lifecycle) and turned growth into profit.
Project overview
A leading DTC skincare brand came to us with a hard problem: revenue was growing, but every new dollar of ad spend was eroding margin. We took over the full funnel (creative, media, and lifecycle) and rebuilt it around profit, not just top-line growth.
The challenge
Spend was scaling but profit wasn't. Acquisition, retention, and creative were run by three disconnected vendors, and nobody owned the whole funnel. New launches lacked strategic creative, and subscriber churn was quietly eating into long-term profitability.
Our approach
We consolidated media, creative, and lifecycle under a single team, then ran a compounding-growth playbook:
- Creative strategy: a data-driven testing cadence for a new product launch that generated $150K in incremental monthly revenue.
- Conversion: new landing pages and offer structures to lift CVR across funnels.
- Retention: a rebuilt post-purchase flow that cut annual churn 20% and lifted LTV.
- Systems: integrated workflows tying acquisition, conversion, and retention together.
The results
Within two quarters the brand tripled revenue while improving contribution margin:
- +312% revenue growth on the same spend base.
- 20% lower annual churn through retention and subscriber systems.
- Higher CVR across landing pages and offer tests.